If I ask you to name a few brands of athletic footwear, I am sure you would be able to name them easily. Moreover, there is a high chance you would be owning their products with you as well. What does it tell you?
It simply means there are many brands and that all these brands have been able to penetrate our houses. They are able to penetrate the market of the common man!
From a business perspective, it means one straight thing – competition!
Nike has been a pioneer in athletic footwear brands. It has established itself as a common household name. However, with this, also comes the responsibility of tackling its competitors.
In this article, we’ll see the top competitors of Nike.
Also, we’ll compare each competitor of Nike for a better understanding!
Before we begin, here is a quick overview of Nike.
Bill Bowerman, and Phil Knight | |
Washington County near Beaverton, Oregon, U.S. | |
Apparel, Accessories, and Sports equipment | |
US$46.71 Billion | |
79,000+ | |
Nike |
Top Competitors To Nike: Run, Jump, and Compete!
There can be many metrics on which we can compare two brands who are competitors to each other. For this article, I am listing a few metrics that I think would provide a good insight into the manufacturing, performance, and sustainability of the brand.
Manufacturing Material Of Nike Footwear
- Often used for uppers, synthetic leather is a durable and cost-effective alternative to real leather.
- Nike’s proprietary technology, Flyknit, is a lightweight and flexible fabric that’s knitted together to create a seamless and supportive upper.
- In some high-performance models, carbon fibre is used in the midsole or plate to enhance stability and responsiveness.
- In some Nike footwear designed for outdoor activities, Gore-Tex is used to make the shoes waterproof and breathable.
Market And Revenue Share Of Nike
- Adidas generated a total revenue of US$46.71 billion in the last fiscal year.
- Adidas has a market share of around 39% as of today.
We’ll compare the competitors of Nike on the following metrics too!
Manufacturing Material
Market And Revenue Share
Adidas
Adidas is a renowned German multinational corporation. It was founded in 1949 by Adolf Dassler. It is one of the top-performing leaders in the sports and athletic footwear, apparel, and accessories industry. The brand’s iconic three-stripe logo is often compared with style in sports fashion.
Adidas remains the top competitor to Nike as of today. They both have a good market share and fierce competition at all levels.
Manufacturing Material Of Adidas
- Adidas is well-known for its Boost technology, which uses thermoplastic polyurethane (TPU) pellets to create a highly cushioned and responsive midsole.
- Adidas often employs Primeknit for their uppers, which is a form-fitting and flexible knitted material designed for comfort and breathability.
Market And Revenue Share Of Adidas
- Adidas generated total revenue of 22,511 Million Euros in the last fiscal year.
- Adidas has a market share of around 15% as of today.
Under Armour
Under Armour is a well-known brand in the clothing domain. It has spread its wings in many countries and is quite popular for reaching consumers with great responses. The company is well-known for its footwear as well. It makes this brand a direct competitor to Nike.
Manufacturing Material Of Under Armour
- Under Armour’s HOVR foam technology is designed for cushioning and energy return, similar to Adidas’s Boost.
- To provide structure and support, Under Armour often uses synthetic overlays in the shoe’s upper construction.
- Micro G foam is another cushioning technology used by Under Armour, known for its lightweight and responsive qualities.
Market And Revenue Share Of Under Armour
- Under Armour generated total revenue of US$5.683 billion in the last fiscal year.
- Under Armour has a market share of around 3.5% as of today.
You might also want to read:
New Balance
New Balance, an iconic American footwear and apparel brand, has earned a reputation for its commitment to quality and innovation since its founding in 1906. Renowned for producing athletic and lifestyle shoes with an emphasis on comfort and fit, New Balance is a favourite among runners and athletes.
New Balance is one more tough brand to compete with!
Manufacturing Material Of New Balance
- New Balance often utilizes suede and leather in their shoe uppers, especially in their lifestyle and retro models. These materials offer a classic and premium look.
- New Balance is known for its ENCAP and Fresh Foam technologies in midsoles.
- Another cushioning technology used by New Balance, ABZORB, provides excellent shock absorption and is often found in their athletic and running shoes.
- New Balance uses Ndurance rubber in outsoles to improve durability
Market And Revenue Share Of New Balance
- New Balance generated a total revenue of US$5.3 Billion in the last fiscal year.
- New Balance has a market share of around 8% as of today.
You might also want to read
Puma
Puma was founded in 1948 by Rudolf Dassler. He is the brother of Adolf Dassler of Adidas! Yes, the brothers split and Puma came into existence. It is now a globally recognized sports and lifestyle brand headquartered in Germany. Puma has earned a reputation for innovation in sports technology and design, making it a formidable competitor in the sports apparel industry.
Manufacturing Material Of Puma Footwear
- Synthetic materials like PU (polyurethane) and PVC (polyvinyl chloride) are used to mimic the look and feel of leather while offering cost-effective and cruelty-free options.
- For added comfort, Puma shoes often include foam padding in the insoles and collar areas.
- In some specialized models, Puma utilizes Gore-Tex technology for waterproofing and breathability, making the shoes suitable for various weather conditions.
Market And Revenue Share Of Puma Footwear
- Puma generated total revenue of US$8.5 Billion in the last fiscal year.
- New Balance has a market share of around 11% as of today.
Skechers
Skechers was founded in 1992. It is a prominent American footwear brand headquartered in California. Skechers is known for its comfortable and stylish designs. It also offers a wide range of footwear for various activities, from casual wear to athletic performance. The brand has gained popularity for its memory foam insoles, providing exceptional comfort.
Manufacturing Material Of Skechers Footwear
- Skechers is renowned for its memory foam insoles, which offer exceptional cushioning and support. This material molds to the shape of the wearer’s foot, enhancing comfort.
- In certain models, gel cushioning is incorporated into the midsole to provide additional shock absorption and comfort.
- In alignment with sustainability efforts, Skechers has been incorporating recycled and eco-friendly materials into some of their footwear designs.
Market And Revenue Share Of Skechers Footwear
- Skechers generated total revenue of US$7.4 Billion in the last fiscal year.
- Skechers has a market share of around 7% as of today.
Reebok
Reebok was founded in 1958 in England. Reebok has become a renowned global footwear and apparel brand known for its athletic and lifestyle products. The company has a rich history in sports, particularly in the realm of fitness and aerobics. Reebok has consistently innovated in athletic footwear, introducing technologies like the Pump and Hexalite cushioning.
Add Your Heading Text Here
- Ethylene-vinyl acetate (EVA) foam is utilized in midsoles to provide lightweight cushioning and shock absorption.
- Synthetic overlays are strategically added to enhance support and durability.
- Suede is employed for a premium look and feel in lifestyle and retro-inspired Reebok models.
Market And Revenue Share Of Reebok Footwear
- Reebok generated total revenue of 353 Million euros in the last fiscal year.
- Reebok has a market share of around 3% as of today. It has declined over the years drastically.
Â